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Email advertisement

You know email - but Email advertisement is a little different. Email advertisement strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead.

Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email advertisement is more powerful than ever thanks to social media. Because it moves the conversation about your business to a more personal environment — the in-box. Professional-looking, beautiful emails with the right message let you engage customers and reach new ones.

  1. Team with companies with double opt in lists
  2. Sponsor mailing lists with companies who have a wide subscriber base.
  3. Try to leverage DBA lists
  4. Setup a network of sites geared towards lead generation. By capturing these leads you can use them for yourself or sell them to leading lead brokers.

Email advertisement provides you the most direct line of communication for conversion to sales ... which is why the most savvy online marketers have no intention of giving it up any time soon.





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It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself ... and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”

All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work.

What works is a value exchange -- your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you ... that you’re not a soulless self-promoting spam-bot.

Good email advertisement content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).

What is the best time of day to send out email advertisement campaigns?

As a B2B recipient you are largely tied to office hours. Let’s face it, most people don’t relish going in to work so avoid sending email campaigns to await a recipient’s arrival at work. No doubt there will be an Inbox full of work related emails and your email does not stand much chance of competing. Leave it too late in the day and your opportunity is again missed. How often would you react to something landing in your Inbox nearing the end of the day? We have found that the best timing for B2B email advertisement is in middle of the day, typically from 11 am until 2 pm.

As a B2C marketer you have greater flexibility. We have found that these recipients tend to open their email in the early evening. Step back and look at your own email and internet behaviour. Most people tend to check email once their children have gone to bed, they’ve finished the chores for the day and so forth. While there is greater flexibility, still try to be focussed and aim for between 7 and 9 pm. Add “Forward to a Friend” functionality to your emails and there is a chance your messages will be shared through social media channels as this again tends to be a peak time.


Email advertisement

Marketing Techniques

  1. Direct mail marketing
    1. Creative direct marketing
    2. Email marketing vs traditional mail
    3. How to write business email?
  2. Transactional emails
    It's not about financial transactions anymore.
    1. Email marketing secrets
    2. Marketing don'ts
  3. What is an email newsletter?
    1. How to design email newsletter?
    2. Email newsletter tools
  4. Opt in e mail
    1. Double opt in
    2. Email list building
  5. Pay per visit email
  6. PPC lead generation
    PC lead generation is important for sales leads with this most efficient medium - email.
Things that you should always really take into consideration when trying to market your site are: who are the people that you are trying to reach? And what are the methods that you will use in your plan to be successful?

Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and over all brand awareness. The 10 best ways to promote your website on the web today are :

  1. Affiliate Marketing
  2. Application Marketing
  3. Web banner
  4. Contextual advertising
  5. Relationship Marketing
  6. Email advertisement
  7. SMS marketing services
  8. Pay Per Click internet marketing
  9. Social Media
  10. Online video marketing
 
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