One of the most innovative ways now-a-days, to market a product you offer, is to create a marketing campaign on Instant messangers.
You've most probably heard about instant messaging, or IM, a lot - a way to communicate instantaneously, or in "real time," using a computer or computerized device. Despite the fact that IM has been around for nearly a decade now, it's all the rage among the 18 to 27 year old Gen-Y crowd, a key demographic.
It's even approaching the popularity of e-mail. According to a recent survey by the Pew Internet & American Life Project, 46 percent of Gen-Y'ers use IM more than e-mail. Why not harness the immediacy of IM to spread the word?
At first glance, you might think that IM is like e-mail, with people typing to each other. IM isn't instantaneous email. It's probably more like mobile phone communications than anything else. Contact is personal, one-to-one, and usually among trusted parties. And unlike email, a fairly asynchronous communications medium where users are in total control of what and when they read, IM is intrusive. It pops up unannounced and requires users to make an instant decision about what they're going to do about the intrusion. Simply buying lists of IM handles and sending messages to them is a sure way to draw attention.