Different Stakeholders

1. Targets

   
   These are people who will intentionally be affected by the change. You may want them to change what they do and think, or even what they feel and believe. Deeper change, is, of course more difficult.
   
   

2. Others affected

   
   It is easy to focus on sponsors and targets and forget that there may be many other people who may unintentionally be affected by the change. For example when a process is changed, everyone who is connected with the inputs and outputs of the process may be affected.
   
   

3. Partner

   
   You may work with a wide range of internal and external partners to effect the change, from the IT Department to external consultants and trainers. These people need to be fully on board.

   In particular, if they will require any significant level of resourcing to be effective in the change, they must be allowed and encouraged to estimate what they will need to be successful and supported in their bids to acquire this resource.

4. Interested party

   
   There are often a wide range of people who might have some more distant interest. For example if there are going to be job losses, then government and the media may have an interest.

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