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What is a Social Media

These are websites that can be used as online publishing platforms anyone can access. These sites allow users to share content, media, etc. Common examples are the popular social networking sites like Friendster, Facebook, MySpace, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing. News aggregation and online reference sources, examples of which are Digg and Wikipedia, are also counted in the social media bucket.

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No special skills or large fees are required to participate in social media. Students discuss their latest assignments and download music favorites. Parents share photos and videos of their offspring. Business moguls let everyone know about their latest goods and services. Through content, photos and video, people share a variety of thoughts and concepts via social media. Anybody can start their own social media website with little or no capital. Typically it's free to participate in established social media programs such as Google Groups, Facebook and MySpace.

Now, don't confuse this with the more common and old-ish media that people have been used to till now, i.e. the traditional media (newspapers, print publications, magazines, books etc.), which is sometimes also referred to as the "industrial media".

Industrial Media
"Industrial media" are commonly referred to as "traditional," "broadcast" or "mass" media. Before the dawn of online social media, people had to get the word out about events on industrial media. From birth announcements to death notices to advertisements, industrial media was the only way to share information. Broadcast and cable television, radio, movie and music studios, newspapers, magazines, books and most print publications are examples of industrial media and are owned privately or by the government. For a fee, people purchase space in industrial media when they have something important to say.

Industrial Media has its own value. People have grown up with traditional media. For many, an advertisement or story in the traditional media carries a degree of authority that new media has yet to acquire. The fact is - not everyone has moved to the World Wide Web. Customers not on the Web still look for your ads in newspapers and trade publications. They wait for your direct mailers. They want to read a nice feature story about your product. That's why, even in this social media buzz people are not ready to put the Industrial Media aside yet.
 
   

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Social Media

Social Networking
  1. What is a Social Media?
    Don't confuse this with the more common and old-ish media that people have been used to till now, i.e. the traditional media.
  2. Social Media vs Industrial Media
  3. Rise of social media
  4. Which way to go?
    Social media in my opinion is a tool, albeit a very powerful tool, but nevertheless a tool within a marketer’s toolbox.
  1. What do you mean by Social Networking?
  2. The saga of Social Networking
  3. Is it a virtue or a vice?
    As every coin has two sides, in life also everything has two aspects - good and bad. Social networking is not an exception.
  4. How to make money using Social Networks?
    Advertising in a social network can be more effective than other methods because people tend to be more receptive to a familiar face.
 
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