The benefit of having a well optimised website cannot be ignored, as this leads to more visitors visiting the page, which in turn gives the brand or organisation a recognition of its own. It also helps the organisation stay ahead of the competition and also generate more business and profit for itself. SEO if done properly can keep a website on the top of the search engine for a long time.
This is particularly helpful if you are in a business field where stiff competition exists. To be competitive, you have to be able to get your message across. You will have to bridge the gap that exists between you and your client in order to convince him to patronize your particular product or service. Search engine optimisation will enable you to present your selling points to an audience whose mind is uncluttered by various information they have picked up in their long, tiring search before finding you. This fresher perspective makes them more receptive to your ideas, and therefore makes them easier to convince to buy what you are offering.
Top selling brands and successful home based businesses around the world like Pepsi, Coke and Nike would probably attest to the effectiveness of search engine optimization. By integrating it into their respective marketing strategies, they have achieved a more dynamic and vigorous sales activity.